Your friends are not true fans
By Chris Robley
Look, your parents and your partner and your neighbors are not going to tell you that your music sucks. Neither will your co-workers, your church friends, or the people you play rugby with on Wednesdays. Your cousins, your counselor, your drinking-buddies, your favorite barista — nope, can’t trust them either. They lie to you. They tell you you’re magnificent because they care about your feelings — or at the very least they have to see you on a regular basis and don’t want to have to deal with you pouting all the time.
Some folks even go so far as to lie about purchasing your music.
We see it from time to time at CD Baby: Johnny X calls up saying his friend Bob bought the new Johnny X album, and he wants to know why that sale isn’t showing up in his accounting section yet. Well, unfortunately it’s because the CD is still on our shelves and Bob was politely trying to wriggle around the issue that he hates Johnny’s music. So he fibbed rather than say, “Stop bugging me, man! I don’t wanna buy your CD already. I’ve sat through your last 3 shows; what more do you want from me?”
Your friends are not your fans. Beyond their initial support of your musical endeavors (coming out to your early shows, liking you on Facebook, etc.) you cannot rely on them to sustain your career — or to give you the kind of unfettered feedback that will help you analyze your weaknesses, identify your strengths, and craft a better sound, song, or show!
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